Rugs Direct

Paula Deen Coming to Rugs Direct

Copyright © 2008  Rugs Direct^®

There is no doubt that the Food Network’s Paula Deen is a super star. In fact, recent polls have indicated that she is one of the 10 most popular and influential women in America. Paula’s Home Cooking and Paula’s Party are routinely two of the network’s highest rated shows, and Deen’s cookbooks are bestsellers throughout the country. In June 2007 Deen won two Daytime Emmy Awards in the category of Outstanding Lifestyle Host and Outstanding Lifestyle Program for Paula's Home Cooking.

Yes, “The Queen of Southern Cooking” has struck a cord with mainstream America, and it seems we just can’t get enough of her.

Recently Deen signed a exclusive agreement with Kaleen Rugs, a leading manufacturer and importer, to create her own signature collections of area rugs. Initially the collections will include:

• Paula’s Porch & Home – a machine-made rugged indoor/outdoor line made of 100% polypropylene
• Paula Deen’s Comfort – a machine-made, space-dyed polypropylene collection
• Paula Deen’s Signature – a hand-tufted collection that will be made in India

The first two collections mark Kaleen’s entry into the machine-made rug market, according to their executive vice president, Joe Barkley.

Fittingly, Rugs Direct will be the exclusive online retailer for Paula Deen’s new line of area rugs. It is anticipated that they will be ready in May 2008. If you would like to be notified when they become available, please sign up for Rugs Direct’s e-mail list by clicking here.

Paula’s Story

(The following autobiography of Paula Deen is taken from her website:)

Hey Y’all! You know, I meet so many wonderful people everywhere I go that are willing to share their life story with me, that I want to share a little bit of my story with all of you. Of course, there’s more in my new memoir – It Ain’t All About the Cookin’ – but, for now, I hope you pull up a chair and visit with me here for a while!

Everyone has a beginning, and mine really starts in my Grandmother Paul’s kitchen. I promise you, she knew everything you ever needed to know about making the perfect Southern meal. Every day I was amazed at all the things she knew and shared with me – cooking techniques, tips, secret recipes, and, most importantly laughter, life lessons, and love! Of course I didn’t know it at the time, but those would be the things that would always pull me through.

Following this carefree and wonderful time in my life, I graduated from high school, and married my high school sweetheart. Like all young people, nobody could tell me anything at the time, and I set out believing I’d be the perfect wife and mom and he’d be the perfect husband and father. Well, needless to say, that’s where things started to turn. First, there was the sudden and heartbreaking death of my beloved father, followed by the loss of my sweet mom just a few short years later – when our mom died my little brother Bubba was only 16, I was 23, and had two little babies of my own to raise. Everything that held me together was gone, and I truly didn’t know where to turn and felt frozen in my tracks. I managed through the next decade or so, but again things took a major turn for the worse when my husband announced one day he had taken a job in Savannah. I was 40 years old and was having such severe panic attacks that I literally could not leave my house, becoming a prisoner in my own home.

But, you know – things happen for a reason, and one day it just dawned on me: I was going to take control of my life and my destiny! So, I decided to do what I do best – taking a lesson straight from Grandmother Paul – and started The Bag Lady. With $200 and the help of my boys, the real adventure began. Of course you can read The Lady & Sons history page, but from the beginning we were blessed with faithful patrons that have become like family to us that allowed us to blossom. Our bag lunch delivery and catering service turned into a full-service restaurant and we went from leasing a place at the Best Western hotel to our very own place downtown.

During that time I’ve had my first cookbook “discovered” and more published, had the honor of receiving the “International Meal of Year” designation by USA Today, of having not one, but two of my own shows on the Food Network, and opened up another restaurant – Uncle Bubba’s Oyster House - with my little brother Bubba. And, guess what? I’ve even been star-struck myself appearing on the Oprah Winfrey show and meeting Oprah herself!

All of my dreams really are coming true. I’ve married my soul mate, Michael Groover – gaining a whole other extending family with Anthony and Michelle in the process, managed to raise two wonderful and successful boys, Jamie and Bobby, and created a wonderful career by doing what I love best. And, the icing on the cake? The birth of my first grandchild, Jack, in 2006.

But, you know what, none of this would have happened if I hadn’t of taken the good with the bad, embraced both the heartache and joy, and taken control of my life when I thought it could not have gotten worse. Most of all, during good times and bad, I’ve had the love and support of family, friends, and you – my fans. From my heart, I always wish you love and best dishes, from my kitchen to yours. And I can’t wait to continue the adventure with you!

Outdoor Rugs are IN

Copyright © 2008  Rugs Direct^®

Spring has finally arrived! Now is the perfect time to transform your patio, porch, deck or gazebo into an attractive space for entertaining or relaxing. And the best way to do this is with a durable, easy-care outdoor area rug.

Here are some tips and suggestions to help make the process of finding the ideal outdoor rug a little easier:

First of all, don’t be confused by the difference between an outdoor area rug and a door mat. The latter is designed primarily as a place for people to wipe their dirty feet before entering the house. A typical door mat sacrifices style for function. It may have the world “Welcome” embedded (or printed) on the front – or perhaps the name of your favorite sports team – but “attractive” is not a word many people would use to describe door mats. They are also typically rather small – on the order of 3’ x 2’ – because they are designed to sit in front of a door and nothing more.

Also, many people still think of outdoor “carpeting” when they think about outdoor rugs. Remember AstroTurf? Fake grass? It’s no longer popular because, quite frankly, it’s awfully ugly. Whatever you do, don’t cover your patio with bright green artificial grass!

An outdoor area rug, on the other hand, is designed to add color and style to outdoor activity areas. As such, you need to pay attention to a number of factors including the colors, patterns and size. So as you begin shopping for an outdoor area rug, what are the major considerations?

Appearance
Size – start by determining if you want a large rug to cover most of your outdoor space, or several smaller ones to define seating or activity areas. Many people make the mistake of buying a rug that is too small and are disappointed when it doesn’t transform the space in the way they intended. Make a simple block diagram and try a number of different combinations until you find an arrangement you like.

Colors – of course this is a matter of personal taste, but keep in mind that an outdoor rug is subjected to dirt and weather in a way most indoor rugs will never experience. Bright colors may fade if exposed to harsh sunlight constantly and there is very little you can do about it. Dirt will show less on earth colors. So if browns, deep reds, oranges and greens fit with your décor, you might give them greater consideration.

Patterns – this is where you choice can truly add to the visual excitement of your outdoor space. Don’t lock yourself into buying a solid color outdoor rug! There are so many beautiful patterns and styles available that you owe it to yourself to explore them all.

Texture – this is closely tied to the fabric and material used to make the rug. Most outdoor rugs don’t have as thick a pile as many indoor-only rugs because this increases the maintenance necessary to keep them looking new. However, you still have many choices, including some fine braided rugs that, in addition to having prominent texture, are also reversible.

Durability
An outdoor rugs is subjected to just about every kind of abuse imaginable. Kids, pets, wind, rain – even wild animals. So it’s important to choose a fabric that is strong, durable and easy to clean. Most outdoor rugs are made of weather-resistant polypropylene, which is also known as olefin. Although this is a petroleum-derived plastic product, many manufacturers are now using 100% recycled materials to make their outdoor rugs. It is woven in the same way as typical indoor rugs and can have the same intricate patterns as the most expensive Oriental rugs. It makes good sense to try and buy an eco-friendly outdoor area rug if at all possible. Polypropylene extracted from discarded milk jugs makes this practical.

One American manufacturer, Colonial Mills (CMI), has begun making a line of braided outdoor rugs that are only available at Rugs Direct. Called the Championship™ collection, they are made from 100% polypropylene and are designed for use on outdoor porches and patios, as well as indoor casual settings. They are unaffected by water, moisture, or mildew and, because they are reversible, they offer twice the life of a single-sided rug.

CMI has developed what they call the C-Lock™ braid-joining system, which offers several features and advantages:

• Incredibly strong Sew Soft-Sew Klear™ stitching thread
• More than two inches per inch
• Extra-tight braids for long wear and joint strength
  
• More yarn ends for stronger bonds and increased durability
  
• Easy maintenance – vacuum regularly with hard-surface attachment
  
• Easy cleaning – spray with hose and hang to dry

One note: CMI strongly recommends the use of a pad underneath their outdoor area rugs to both minimize wear and prevent slippage. Rugs pads designed specifically for outdoor use are now available. Click here for more information.

Price
Compared to hand-knotted Oriental rugs, most outdoor area rugs are an incredible bargain. You can easily find a large, top-quality outdoor rug for well under $300. Most smaller, space-defining outdoor rugs are under $100. The best advice is to shop around and compare. A good place to start is Rugs Direct. Click here.

Gone are the days when you had almost infinite choices for decorating indoors with area rugs but only a few limited ones for outside. In fact, most of the rugs you now see described as “outdoor” are more accurately labeled “indoor/outdoor” because they are attractive enough to use in just about any casual room in the house. In fact, one designer of an outstanding collection of area rugs, Liora Manné, calls her new Spello Collection “EveryWear” rugs. It’s a perfect play on words that describes this new generation of outdoor area rugs perfectly!

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For more information…here are some of the top manufacturers of outdoor area rugs, with links to their collections on the Rugs Direct website:

Couristan – Recife
Colonial Mills – Championship
Trans Ocean – Terrace
Casual For Life – Four Seasons (exclusive to Rugs Direct)
Liora Manné – Spello and Patio
Sphinx – Lanai